Employees of the adidas group -  Have a direct impact on the community 

 

Authorisers (government, trade associations, shareholders, Executive board) - Make the decisions which will increse/decrese profit

 

Business partneres (unions, suppliers, service providers) - Continue to partner with a socially responsible company 

 

Workers in our suppliers factories - Recieve benefits and pay which will support them

 

Opinion formers (journalists, community members, special interest groups) - Contribute to Adidas' public image in a positive way

 

Customers (professional athletes, distributors, retailers, consumers) - Help advertise Adidas to give them a better reputation 

 

Peers (other multinationals, consumer goods companies, and brands) - Can be encourged to demonstate social responsibility as well.