About us | adidas

We started in a washroom and conquered the world. And in-between, we have scored big, and sometimes, struggled to reach our goals. We have done our best for the best. We have improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

What is adidas?

Adidas is a German multinational corporation

that designs and manufactures sports shoes,

clothing, and accessories headquartered in

Herogenaurach, Bavaria. It is the largest

sportwear manufacturer in Europe and the second

biggest in the world after Nike.

HISTORY

Founding Father

On August 18, 1949, Adolf Dassler registered the "Adi Dassler adidas Sportschuhfabrik" and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered a shoe that included the registration of the soon-to-become-famous adidas 3 stripes.

One ball for all

Adidas conquered another branch of the sporting goods industry, delivering the offical ball ,TELSTAR, for the 1970 FIFA World Cup. As the name TELSTAR already tells, the ball was designed to improve visibility on Black and White TV. It was the beginning of a wonderful partnership, with adidas providing the Official Match Ball to every FIFA World Cup that followed.

An Innovative Leader

Herbert Hainer became the new CEO of adidas-Salomon AG and with him, the company's focus went even more to innovation. Herbert Hainer leads the adidas group from one record to the next and will become the longest-standing CEO of all DAX companies in 2011.

Endless Innovation

Running changed forever. Adidas introduced the Energy boost running shoe which featured a completely new cushioning material.

Creating the new

Adidas presented the next five-year startegic business plan for the adidas group.