What they do 

TaylorMade- adidas Golf's established the Charitable Contributions Programme in 2001 to manage the thousands of donation requests recieved every year from non-profit organizations throughout the US. The program provides product donations to charities, offering products for sale at a discount. Having supported hundreds of organizations since the launch of the programme, TMaG enables them to increase profits from these fundraising events, helping them provide critical services needed by those who rely on them for assistance. This supports the organization's purpose in being the global leader who strengthens their brand and products. By establishing this program, this will give Adidas a good name and increase their reputation for good. Futhurmore, this assits them in improving their competitive position, fulfilling their purpose because it creates a better public image for the company. 

TaylorMade employees partner yearly with local agencies to help liven up the holiday season for needy families. During a food drive that lasts one month long, employees donate thousands of pounds of non-perishable food to the TaylorMade campus. These employees also participate in the Adopt-A-Family product by purchasing, delivering, and distributing gifts for needy families in the community. As well, angel trees decorated with angels containing a child's gift wish are placed throughout the campus. This program also creates a favorable public image for Adidas, because the community enjoys hearing about charity work. By helping out in the local community, showing that the company cares about the people, this will increase Adidas' competitive position