Programmes are built upon community involvement, employee engagement, and corporate giving. Community involvement includes big events which the public can know about through good reviews and advertising. Employees of adidas informs those they know of the charitable events the company holds, and through corporate giving, many people will find out about things Adidas is doing.

 

 

Charitable Contributions Programme simply holds an event in the campus that is in the local community, so the immediate public can find out about this event very easily. By attending the event, they can find out more, and this will also spread by word (chain reaction.)